Google finally dropped the hammer this month, and… nothing happened. At least reported by several media outlets. We all saw a lot of hype and scares, but their algorithms have not yet take effect.
What happened to their big update which was going to cripple sites? Seems those sites with pop unders, interstitials, adhesions and other ads dawning the “Annoying’ label by google have gone away but the websites that deployed them remain. Big question is, when do they start penalizing sites?
What’s interesting on this whole shift is that the sites appear to have moved to an in video ad stream instead, which is quite puzzling as, being an avid surfer, I prefer the pop under to the in stream ad as it doesn’t disrupt my browsing experience.
The following ad practices are now prohibited:
- Auto-redirecting the page without user action
- Misleading ads that trick the user into interacting with them, such as:
- Resembling system or site warnings or error messages
- Simulating messages, dialogue boxes, or request notifications
- Displaying features that do not actually work
- Presenting a “close” button that performs any other action than closing the element
- Taking user to a landing page or any other content when they click outside of user-visible element border
How will this affect your business?
These new conditions restrict any ad element that mislead or trick the user into interaction. If your business uses any advertisements that utilize fake functionality or misleading elements, they will be considered in violation of Google’s new policy.
What’s new that they did for ad blocking?
Google was going to have a full new release of it’s ad blocking technology built into the browser. It appears to have been a success in googles terms. It appears to have successfully blocked ads from adrecover and everblock, however
, Ad block circumvention company appears to have come out of the fight unscathed. They reported some minor blockage on certain sites back to BlockAdBlock, but have seen little to no change outside of these outliers in googles blocking methods.
You can find an article from ReviveAds owner published last month which appears to be on the 1st page of google for ad block circumvention:
We are in support of their new movement and AdBlockChoices.org as it is a clear path to avoid blocking ads completely and still allows the user to make their own choice as to what ads they’d like to see. If you haven’t already checked out their tech in regards to ad block choices, take a look. It’s 1 of the few companies we recommend.