Archive | Ad reinsertion

adblock committee

The new Acceptable Ads committee. (And why it still won’t work)

Last week, Adblock Plus announced the first members of it’s “Acceptable Ads committee”. If all goes as planned, this?newly appointed advertising politburo will decide for us which ads are deemed “acceptable”. Or more precisely,?which ads should be filtered and which ads will not be filtered. These privately appointed commissars of the web will be structured […]

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3 ad tech terms

3 ad-tech terms you need to know: “Ad reinsertion”, “ad recovery” & “ad replacement”

Three new ad-blocking terms you’re going to be hearing a lot?this year are “ad reinsertion“, “ad recovery” and “ad replacement“. ?All three terms define?technologies which circumvent?ad blockers to deliver ads to the page. I’ve seen a few articles in the last few weeks conflate these three relatively new ad-tech concepts. So in the interest of […]

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